LVMH’s company Essay

Qualities LVMH has a solid brand situating implying that the organization firmly positioned itself as a pioneer in the extravagance area. The organization offers in excess of 60 brands of high worth observation and character to their clients. Because of high client steadfastness, picture of their brands and worth discernment those brands are less influenced by financial cycles. Most obviously, LVMH communicated strength against the financial conditions explicitly in 2009 and 2008. This is a pointer that the quality of their brands empowers their incomes to support development even through touch monetary circumstances. This is because of their gigantic client base over the globe joined by their devotion; consequently, making their entrance to new markets with speedy. The relationship of LVMH with famous people and significant occasions have empowered them to improve their extravagance situating. For instance, Charlize Theron speaks to the Jadore aroma by Dior, while Moet and Chandon situated their correspondences stage to occasions like the Oscars and the Golden Globe. Those promoting techniques were pointed so as to build their image perceivability and review. Besides, their clients are focused on effectively through improving their brands pictures. All things considered, those affiliations would in the long run increase the extravagance and its worth that LVMH targets building. Shortcomings An inadequacy in LVMHs organization is their constrained nearness in the retail division. This implies the organization is profoundly dependant on deals to retailers. This thus has caused the companys extravagance merchandise powerless against destocking by their retailers so as to keep away from misfortunes. Most obviously, the wines, adornments, and watches divisions were exceptionally influenced adversely by the retailers destocking. Along these lines, this has made LVMHs incomes at risk for destocking made by retailers. There is additionally a shortcoming apparent in the irreconcilable circumstance inside the organization, where LVMH would be ordered into two significant fragments: design versus alcohol markets. Nonetheless, the companys wide securing of the art auction advertise Pury and Luxemborg has been addressed because of some analysis that it adds more weight to LVMH. This is one more measures to the irreconcilable situation accepted to be inside managed inside the organization. Openings The extravagance advertise is accepted to be a developing business sector in the rising economies. The developing high total assets people (HNWI) in a great deal of nations over the globe is a pointer that the deals of extravagance items are assessed to increment. Basically, LVMH has been centering in expanding their interest in developing nations, for example, the Middle East, in their expectations that higher development rates will be obvious. Additionally, LVMH had the option to survey the patterns in those business sectors explicitly in Asias showcase so as to succesfully infiltrate them. Consequently, the development of the HNWIs riches joined by the structure of ventures to reach to a more extensive client base would escalate and enhance LVMHs income stream. LVMH owes a lot of their piece of the overall industry to their items on womens extras. This would remember their brands for totes, gems, and watches among numerous others. Despite the fact that the design extras has seen a destruction during 2009; by the by, it is implying that it is uprising to a recuperation into development since 2010. Most prominently, ladies satchels were the most striking in the adornments showcase development conversely responding to the business sectors decline during a similar time. Those cowhide products have been an extraordinary pointer in both the men and womens classifications in the piece of the overall industry that there is a high development of deals and income. Regardless of whether key markets have been encountering low development because of the monetary breakdown and recuperation, the extras showcase demonstrates as a chance to LVMH for development. Specific retailing gives a chance to LVMH in one of the most developing markets on the planet: China. Despite the fact that particular retailing has seen a decrease in development because of limitations in spending because of less measure of voyagers; in any case, China the travel industry is anticipated to show a hearty extension. The monetary progression; just as, the consistent turn of events and change in China supported their travel industry. Some indicators have been foreseeing that China would be a main the travel industry goal by 2020. Along these lines, LVMH has been centered around propelling its specific retailing in China so as to take an invaluable position from this developing the travel industry as far as income.

The Communication of Window Displays Free Essays

‘Windows uncover the spirit of the store’ (Portas, 1999: 41). Each store has its own idea that portrays each show, fluctuating from theater, dramatization or on account of Armani Exchange moderation. Fashionable windows are without a doubt, a powerful type of promoting for items mirroring the stores’ brand picture. We will compose a custom paper test on The Communication of Window Displays or on the other hand any comparative theme just for you Request Now This article tries to assess how A|X Armani Exchange’s window shows impart to onlookers with the utilization of different assets. Armani Exchange is one of the sub-marks under the parental brand of Giorgio Armani. The utilization of shading, lighting, props and designs can catch enthusiasm, demonstrating the establishment of any tolerable showcase whose point is to get individuals off the road. Windows are utilized as a selling gadget advancing items. They additionally reflect what the store is tied in with, carrying joy to the eye. A stores’ window is useful on the off chance that it entices clients who will need and have the option to buy the items offered, passing on quality, style and valuing (Portas, 2007). In addition, windows can draw somebody in a shop because of mental components. Brand authors, for example, Armani and Dior, give their own one of a kind character on their items and are in this way dependent on persona. As an online source says ‘Armani Exchange has gotten one of the most powerful assortments with its own exceptional personality, just as an ever-developing base of youthful customers’ (www.ameinfo.com/192218.html). City life is transmitted through its idea of attractive, chic and sturdy pieces of clothing. Henceforth, it very well may be said that quality alongside brand steadfastness precedes the expense. Windows chip away at the guideline â€Å"first impression is the best impression†, inferring that solitary a couple of moments are required for a presentation to â€Å"speak† to a bystander and get him/her inside a store. Portas declares that ‘visual promoting is the workmanship and study of quiet selling, bringing item, condition and space into one invigorating and connecting with show to empower sale’ (Drapers, October 29: 34). This is appeared by the intensity of Armani Exchange’s logo - with dark foundation and white letters connoting common sense, impartiality yet additionally immortality which is turning out to be increasingly conspicuous. Moreover, Armani Exchange’s target clients are both free male and female who have their own style, having a place in the age gathering of 16-35. It is increasingly open to the bourgeoisie, who need a sample of the lavish brand. Given that costs are lower than the remainder of the Armani sub-marks, the attire is increasingly comprehensive to the general population. This stores’ customers may fill in as directors, understudies or may even be understudies living in East London. Furthermore, they may go out for a beverage, espresso or shopping at any rate once every week, or read magazines like Vogue. Different stores they visit incorporate Zara and Benetton. What is more CPI is heightening; rivalry is amazingly high while shopper spending began to fall as September figures show as a result of negativity (www.guardian.co.uk, 2010). Therefore, retail deals are relied upon to fall in the next months, alongside an ascent in VAT. Armani Exchange windows’ are open-back; suggesting there is ‘no back wall’ (Morgan: 44). The striptease impact is clear as should be obvious the interior showcases accentuating the point of convergence through the space between the mannequins, making a progressively extraordinary visual effect, which is illustrative of the product of the store. A|X shows the garment’s costs at the base of the windowpane. Lighting from the roof and floor is encompassing going about as an impetus for the region (www.infostore.gr. 2010), as Figure 1 shows: Figure 1: The window shows A|X Armani Exchange’s front window in Regent Str. London, October 19, 2010 Source: Kaisidi, 2010 For pre-winter/winter 2010, Armani Exchange trails a redundancy of dull shades summoning a monochromatic shading plan applying complexity and a spotless look, which are satisfying to the eye. Materials like calfskin and hide with metallic subtleties show extravagance blended in with a bit of secret, outlining a scholarly and sure appearance. Anyway silver and gold subtleties on the articles of clothing supplement the dark shades, making the pieces progressively young. A drawback of open windows is that costly things exhibited can be altered in the event that someone wishes to feel the texture, so they are trickier to dress. Other than that another negative viewpoint is that windows are not as innovative since there are less props. Henceforth there is no story to tell. Outlines are basic yet legitimate and powerful. Successful windows can ‘seduce’ (Portas, 2007: 54) you to buy something you didn't expect to. Purchasing even a little thing, one fulfills a need, a need to feel increasingly mollified and self-assured. Likewise, what you wear is the thing that characterizes you, mirroring your character as inferred by Berger (1972). Windows can influence somebody into putting resources into an article of clothing that will make them fortunate and captivating simultaneously. ‘The influence to went through cash is the ability to live’ (Berger, 1972: 143), inferring that every individual deciphers the world in an unexpected way the equivalent applies in window shows. Armani Exchange has an extremely spotless methodology of â€Å"less is more† by not over-burdening its windows along with being â€Å"strong and simple† stressing the brand’s power (http://ezinearticles.com, 2010). Besides, by following the â€Å"fresh is best† guideline as per Berger (1972), they restore their presentations consistently hence customary clients find new stock in each visit. Still however, A|X gets conveyances each 3-4 days with the goal that tedium is stayed away from. Hence, if a coat is gotten in the week, it will be put in plain view on that day. Visual marketing makes thoughts wake up whose reason for existing is to sell wares through representation, as instigated by Clements (2010). Armani Exchange needs its clients to encounter the brand with the guide of visuals. Especially the three-dimensional sightline put corresponding with the swinging doors in the Regent Street shop ‘gives energy’ (Portas, 1999: 102), as appeared by the picture underneath. Figure 2: The window depicts a 3D advert for A|X shades in London, October 21, 2010 Source: Kaisidi, 2010 Christmas windows be that as it may, should be all the more fascinating and charming. Armani Exchange Christmas embellishment is controlled by enhancements lighting and radiation. Oval rings are radiating light that changes shading like clockwork; an alternate look attempted by A|X. The rings are evenly positioned close to one another, as it is plainly represented in the accompanying picture: Figure 3: The window delineates A|X Christmas dã ©cor in London, November 20, 2010 Source: Kaisidi, 2010 In spite of having a deal, windows were not unattained (Portas, 1999), since signage publicizing the offers are set. Additionally, it urges observers to praise style with the vinyl on the windows’ glass, misusing mental variables to draw in spectators. In the wake of addressing 40 residents, estimations show that 46% found the showcases of A|X appealing, in spite of the fact that 8% felt that it didn't stick out. The impact of these circles delineates gravity, speaking with the asphalt (Portas, Mary Queen of shops-Blinkz DVD). They fill in as interruption focuses as they can be seen from a far distance, making the passers stop and peruse the new assortment. The stylish parity of the store underlines how the intensity of light can outwardly change a space. One could contend that the thickness of the pieces of clothing in Armani Exchange’s windows is sufficiently only to occupy the space accessible given additional items, for example, sacks and wallets. This is appeared with Figure 4: Figure 4: The window shows A|X most recent assortment 3 weeks before Christmas in London, December 3, 2010 Source: Kaisidi, 2010 Mannequins are supposed to be a compelling instrument, framing the location of a presentation. In A|X, mannequins are brilliant and headless so as to speak to a more extensive crowd (Pegler, 2008). The mannequins’ outfits offer a potential wearable proposal wherein one could leave the store with having a sentiment of satisfaction. Mannequins are forward looking, however the passers can watch all the edges, as recommended by Morgan. To finish up, window shows need to unmistakably characterize the personality of a store. A|X ‘serves as a definitive declaration to the intensity of the brand’ (Roll, 2010). The visual position of the store is fairly oversimplified so individuals may think it is excessively plain. Similarly, other people who are partial to moderation get a constructive vibe for the particular windows, which are a convincing portrayal of the brand ethos. A|X has a recognizable and durable business picture, which triggers the clients’ enthusiasm for combination with encouraging correspondence. With everything taken into account, Armani Exchange window shows are successful for their objective clients, as they discuss their moderate message radiating a tasteful virtue of warmth and extravagance. As indicated by G.U Journal of Science there has not been huge experimental proof with respect with the impact of window shows on consumers’ shopping attitudes’ (2007: 33). Book index http://ezinearticles.com/?Window-Displays-That-Work!id=4390505 The most effective method to refer to The Communication of Window Displays, Essay models The Communication of Window Displays Free Essays Retailer:Ted BAker Word Count: 1268 The Communication of Window Displays â€Å"Visual promoting is a fundamental retail discipline, comprising of a progression of commonsense selling instruments that are utilized to impact what and how much customers buy† (McKeever, K. 2008). A window show speaks to the different elements used to impart a message to its intended interest group. We will compose a custom paper test on The

Roundup of Best Books of April 2016

Roundup of Best Books of April 2016 We asked our contributors to share the best book they read this month. We’ve got fiction, nonfiction, YA, and much, much more- there are book recommendations for everyone here! Some are old, some are new, and some aren’t even out yet. Enjoy and tell us about the highlight of your reading month in the comments. A Lady In the Smoke by Karen Odden Pretty much everything I want in a historical novel: trains, historical detail, secrets, family drama, two lovers separated by society, conspiracy, crusading journalists, women sneaking out of the house, lawyering, and a pickpocket who could give Artful Dodger a run for his money. When Lady Elizabeth Fraser and her mother are involved in a terrible train crash, Lady Elizabeth helps the railway surgeon tend to the wounded while keeping her aristocratic roots a secret. But everything hits the fan when the surgeon and his BFF, an investigative journalist, uncover a greedy plot that may have caused the crash. While this book has some problemsâ€"for example, long conversations that are pretty much nothing but expositionâ€"at its core it’s a great story with tons of Victorian atmosphere, sympathetic leads, and an awesome romance. I was a very satisfied reader by the time I finished this book. I’ll definitely be keeping an eye out for Odden’s next novel! Tasha Brandstatter Are You My Type, Am I Yours? Relationships Made Easy Through the Enneagram by Renee Baron Elizabeth Wagele Many books about the Enneagram personality typing system focus on self-understanding and personal growth, but few focus on how the Enneagram can help people of differing personality types get along. This easy-to-read cartoon-illustrated book goes into detail about what every type likes and dislikes about every other type, which types are most likely to pair up in romantic relationships, and how partners, friends, and coworkers can best support people of different types. It also explores how the Enneagram relates to Myers-Briggs. It’s a great book to read if you’re trying to better understand yourself and your relationships. Kate Scott The Book of Unknown Americans by Christina Henríquez When I posted on Instagram that I was about to start reading The Book of Unknown Americans I got a bunch of comments that basically said “Yay, you will love this book!” And everyone who said that was right â€" this book is sweet, sad, and brings depth to the varied stories of Hispanic immigrants to the United States. The book is set in a Latino neighborhood in Delaware, and is carried along by the teenage love story between Major and Maribel. Major, a social outcast at his high school, grew up in the U.S. while Maribel has only recent come to the country with her parents to attend a special needs school â€" she is suffering from the effects of a traumatic brain injury. Their story is illuminated by brief first-person narratives from their friends and neighbors on their lives and experiences. I couldn’t stop turning the pages. â€" Kim Ukura The Border of Paradise by Esmé Weijun Wang (Unnamed Press) I’ve been a longtime fan of Wang’s blog, where she chronicles living and working with mental illness in a way that’s refreshing, honest, and useful, and I’ve been eagerly awaiting her debut novel, out this month from Unnamed Press. This haunting (and frequently creepy) novel shifts perspectives between multiple characters to tell the story of David, scion of a highly successful piano manufacturing company, his wife Daisyâ€"the daughter of a Taiwanese madam David meets and marries while abroadâ€"and their two children. As David’s health deteriorates and he moves his family to a world of total isolation in the Northern California wilderness, the family is forced to come to terms with a legacy of secrets, trauma, and lies. In the hands of a lesser novelist this baroque, otherworldly story would come off as dizzyingly maudlin, but in Wang’s extraordinarily assured multivocal prose it transcends genre to become an unforgettable gothic classic that will stick with you long afte r you’ve finished it. Sarah McCarry The Girl Who Raced Fairyland All The Way Home by Catherynne Valente The final book in Valente’s wondrous Fairyland series, The Girl Who Raced Fairyland All The Way Home is by turns beautiful, harrowing, heart-wrenching, hilarious, and filled to the brim with love. Picking up directly after The Boy Who Lost Fairyland, September and company are free, only to find themselves surrounded by all of the madcap, murderous, and malignant rulers of Fairyland who ever were, and all of them want the crown that now sits on September’s head. And thus, in pure Fairyland fashion, the only way to choose the new ruler, is with a race to find the Heart of Fairyland itself. Valente said that when she finished writing this book, she bawled her eyes, and honestly, I was right there with her. For four books, we’ve seen our girl September grow and change, seen her heart learn how to be full, seen how she learns to juggle bravery and common sense with one hand, how the most important thing a person can do is love and understand and exercise compassion and empathy over terror and intimidation, how that is the greatest magic a being can master. And as we’ve seen her grow, we’ve grown with her, too. Our own hearts are that much bigger, our own sense of love and empathy that much brighter. And at the close of this novel, we’ve explored every nook and cranny of this home, and while I’m sure we’ll come back out to the porch and tell tales under the stars, this home is known to us, and now it is time for bed. The Girl Who Raced Fairyland All The Way Home ends the only way it possible can: perfectly, sweetly, with a smile and a wink and a promise of magic to come. This book wrapped itself around like the warmest blanket and hug and home all wrapped in one, and I’ll always carry a piece of this series in my pocket with me. Marty Cahill The Hospital Always Wins by Issa Ibrahim (Chicago Review Press, June 2016) I cant express how awesome I thought this book was. Its morally complex, vivid in setting and character development, and the pacing of this memoir kept me turning pages into the night. I found it somehow reminiscent of On the Road, even though it wasn’t about a road trip; maybe more like if Kerouac, Richard Wright, and Vincent van Gogh had all gotten together and written One Flew Over the Cuckoo’s Nest. (Never mind that it’s temporally impossible for that to have happened.) Susie Rodarme In the Country We Love: My Family Divided by Diane Guerrero People always mention how brave an actor is for altering their weight for a role or playing a sexual orientation different than their own but I don’t think that’s brave in the least. I think putting your life down on paper as honest and raw as Diane Guerrero has done is brave. Imagine being 14 years old when your family is deported and you fall through the cracks of the system so no one from social services or any agency come to check on you, to make sure you’re okay and cared for. This is what happened to Guerrero: an American born child whose brother and parents were undocumented immigrants. While you probably know her for her roles on OITNB and Jane the Virgin her memoir isn’t about her acting career (although it does touch on her pursuit of her dreams) it’s about the reality of undocumented life in the U.S. that never seems to be discussed while people are too busy shouting about building walls, deportation, and the terrible term “anchor baby.” From her childhood, t hrough her teen years struggling to live without her family, the years of resentment, her serious bout with mental illness, Guerrero bares her life showing her faults, her heart, her humor, that the saying kids are resilient is not so, and most importantly her fight to thrive and succeed. I could not recommend this book enough, especially if you liked The Book of Unknown Americans. Jamie Canaves Infomocracy by Malka Older (Tor.com, June 2016) In the future, countries don’t exist anymore. The planet is a patchwork of independent governments, ruling constituents in blocs of 10,000 neighbors at a time. Every 10 year there’s an election in which governments try to get the most territories possible â€" the Supermajority. Watching over all of this is Information, a sort of global internet-news source-election commission-social media hybrid of an organization. But not everyone loves Information, or the election cycle. This book, told from the points of view of an Information worker and a campaign worker is science fiction for election nerds and for media geeks. I highly recommend it. A.J. O’Connell The Life-Changing Magic of Tidying Up by Marie Kondo I finally read it (necessary during a move-out) and it was everything I wanted it to be. Quirky and wonderful and focused on getting your shit together and uncluttered. If you’re about to go through the same, it’s a highly recommended read and also great to listen to on audio! Nikki Steele The Long Shadow of Small Ghosts by Laura Tillman Tillman started out as a journalist writing an article about the proposed fate of a building in Texas where a horrific crime took place. Some of the town’s residents wanted the building demolished, while other people in the neighborhood thought it should stay. While investigating her article, Tillman ended up with an amazing work of nonfiction, not just about the building, but about poverty, mental health issues, superstition, ghosts, crime, the death penalty, and more. This is not an easy book to read the horrifying crime is described in a chapter called “Don’t Read This Chapter Before You Go To Bed” but Tillman’s writing and penchant for expressing the most truthful, stripped down facts about everything she discusses, makes it an amazing read. Expect this book to win awards. Liberty Hardy Places No One Knows by Brenna Yovanoff (Delacorte/Random House, May 2016) I’ve always enjoyed Yovanoff’s work her previous books have always been solid reads for me, but never favorites, until now.The story of a popular, insomniac overachiever who’s hiding her freak flag and the stoner loser who intrigues her is my kind of YA book: realistic, gritty look at high school, a dash of magical realism, and characters with incredible voice. It’s a complicated and nuanced look at how difficult it can be to inhabit your own skin, especially in high school, and how sometimes, the right person can make it easier to breathe. Molly Wetta Scarlett Epstein Hates It Here by Anna Breslaw This is a funny, savvy, sharp book about fandom, about being stubborn and wrong headed (hello to how I related to Scarlett in this capacity even though I didn’t want to), and about how nuanced and layered each and every person is. I absolutely loved Scarlett and her attitude. Shes a no holds barred feminist, and when she screws up, she owns it. Her background as a poor Jewish girl is unexpected and refreshing. The real winner of a character in this story is Ruth, the old lady who lives near Scarlett and with whom Scarlett develops an unexpected and delightful friendship. And there’s also a sheep! I love SEEING the fandom here, and I had no problem reading the fanfiction created here, as it was a retelling of Scarletts own life through a fan-lens. You dont need to get anything to be invested in it). Laugh-out-loud funny, smartly feminist, and absolutely enjoyable from start to finish. Kelly Jensen Smoke Gets in Your Eyes: And Other Lessons from the Crematory by Caitlin Doughty A little bit morbid, a little bit gross, a whole lot empowering. That’s basically the only way I can describe this book. Caitlin Doughty has been obsessed with death her whole life, so it’s only natural she goes to work at a crematory. In her tales, she busts a lot of myths about the death industry, like, no, crematories don’t dump the day’s worth of bodies in and scoop out bits of ash for the families’ urns afterward. At least, reputable ones don’t. She ends on a philosophical look at life and death, how our culture views death, and how we can change that. It’s just the book I needed this month. Ashley Holstrom Something New: Tales from a Makeshift Bride by Lucy Knisley (First Second, May 3, 2016) Calling all Lucy Knisley fans! As we know from her past graphic memoirs and travelogues, the mysterious ex-boyfriend John is the one Lucy’s been pining after for so many years. Thankfully, John shows up big time in this new graphic novel as Lucy plans her wedding. Hooray! A sweet, heartfelt memoir of the ups and downs of planning a DIY wedding, complete with outdoor wedding tips (bring a pair of galoshes), gifts for the wedding party and guests (if only we had Lucy’s drawing ability), and the background story to how Lucy and John get together again (I’m a sucker for a happy ending). A deeply satisfying read; a perfect choice as wedding season begins. Karina Glaser Violation: Collected Essays by Sallie Tisdale I’m always here for a good personal essay, and this collection was an exciting find. I love Tisdale’s writing. She does the thing I look for in an essayist, which is to show her thought process on the page. She gives us a peek into her mind, and it’s a fascinating place. She’s a fabulous writer too her sentences sometimes made my jaw drop with their inventiveness and audacity. Tisdale gets a spot on my list of favorite essayists. Rebecca Hussey The Underground Railroad by Colson Whitehead (Doubleday, September 13) Colson Whitehead is one of my favorite authors and I am here for anything he writes, especially because every book is such a different experience than anything he’s written before. This story of a runaway slave named Cora has prose that is both rich and fluid, where you know it’s beautifully written but you have trouble slowing down to appreciate it because you’re moving along so quickly through the story. It has the weight and depth of an allegory, as well as the detail and insight of a character-driven novel. The cherry on top of this impressive accomplishment is a burst of magical realism that is yet another reason this book is unlike any other you’ve read. This will be one of the big fall releases, but it’ll also be one of the big books of the year. Get ready to see it on a lot of “Best of 2016” lists, including mine. Jessica Woodbury Highly Illogical Behavior by John Corey Whaley (May 2016, Dial Books) I haven’t cheered for a loveable geek this hard since reading Ready Player One. In Whaley’s latest, readers are introduced to Solomon, an agoraphobic teenager who loves nothing more than watching Star Trek and laying down in his faux holodeck in his family’s garage, and a girl named Lisa who thinks she can “fix” him. Right away, you can see the problem, and as Lisa tackles this mission for entirely selfish reasons, the two of them grow close, and the result is hilarious, heartbreaking, and impossible to put down. Out in May, I expect this one will be big. Look for it. Eric Smith The Good Divide by Kali VanBaale (June 14, 2016, MG Press) VanBaale’s precise prose and esoteric Midwestern stoicism makes The Good Divide a delightful read. The author manages to combine the boiling romantic frustrations of Ethan Frome with the warped psychopathy of Gone Girl, all among a small community of dairy farms in rural Wisconsin, a balance that makes the plot shiveringly plausible. Her keen ability to build a sense of locality while also maintaining regional tropes gives the novel a sense of timelessness. The events that unfold in The Good Divide could be tucked anywhere in the lush countryside of middle America, a fact that speaks both to VanBaale’s skill as a storyteller and the reality of the startling events within her pages. Aram Mrjoian

How College Is The Human Brain And Behavior - 959 Words

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This includes major concepts such as: studying the human brain and behavior. The world in which we know- psychology. I like to understand and interpret why a person behaves the way they do, or why a person thinks from another perspective in which society may least understand the reasoning behind. Freedom of speech is the first amendment and, I do believe it is acceptable to allow another individual to express themselves in a matter of appropriate ways without restriction. The problem in today’s world is that we never allow our inner lens to be clear of thoughtShow MoreRelatedMy Future Career Research Paper1323 Words   |  6 Pagesme goals provide a map of what I want to do, how I’m going to do it, and why I want to do it. Goals also provide a sense of accomplishment when you finally get to finish whatever you’ve been working towards. The need for goals in life is clear, because without goals, we wouldn’t get much done. 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How Oil Drilling Works Essay - 1238 Words

People in the U.S. use oil every day. Powering cars, heating homes, and providing electricity are just a few examples of how we use oil fuels in our daily life. Where would we be if we woke up tomorrow and couldnt fly because there was no fuel, or products containing plastic were taken off the market? In fact, oil is a part of everyday items such as crayons, bubble gum, and deodorant (Mooney 19). Oil is the number one source of energy in the U.S. today. However, the U.S. imports 140 billion worth of its oil supply every day from unstable regions such as Canada and Mexico (news desk). This makes our addiction to oil an even more dangerous game. Dependence on foreign oil, also leaves the U.S. vulnerable to fluctuations in global supply and†¦show more content†¦As history has shown, the refining and transporting of oil can sometimes end up releasing oil into the ocean as well. Oil is drilled from the ocean floor through powerful offshore oil rigs. Natural seeps can also occur. 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Albatross Anchor Proposal Free Essays

Introduction Processes and technologies have many variables; planning, analysis, designing and innovations. Albatross Anchor needs to become more effective with the opportunities and challenges in its operating environment. Albatross’ operating system must be capable of producing quality products (anchors) that are n demand within a time frame that is acceptable to the industry. We will write a custom essay sample on Albatross Anchor Proposal or any similar topic only for you Order Now Question One Based on the information presented in the scenario/case study discuss Albatross Anchor’s competitiveness in relation to (please address all items in the below list and provide support for your conclusions): 1. Cost a) Cost or Production: The first issue that needs to be addressed is; how much of the fabricating of the anchors could be outsourced? Albatross, a vertically integrated company has an antiquated and technology-deprived plant as well as non-compliant on safety and environmental issues. The factors that can make outsourcing desirable to Albatross Anchors are quality and speed. Quality, which is â€Å"standardization of parts, supplier certification, and supplier involvement in design can improve the quality of supplied parts. † (www. allbusiness. om) Speed of the supplier can produce the components quicker, with adaptability, flexibility and reliability then this is a time benefit for outsourcing. Albatross Anchors is lacking the production capabilities to output products in relation to the industry and customers demands. Outsourcing would be a benefit to the production of the customized and specific anchors and a valuable asset to put into action and still be able to keep the competitive edge. Albatross’ ability to produce the anchors on a larger scale with fewer, less expensive costs needs to be implemented. Technology, specialized trained employees and bulk purchasing are factors that contribute to the economic scale. An investment in specific technological production techniques would give Albatross more of a competitive advantage over other â€Å"anchor† companies. Increasing production efficiency would allow Albatross to reduce the company’s expenses. Reduced expenses means more cash to spend on operational expansion. Experienced and a specialized skilled labor force would improve Albatross Anchor because the ore skilled workforce the more capable workers would be to complete complex tasks. Albatross could hire more skilled labor force to reduce the workforce for their competitors. The advantage of a more highly skilled workforce is to improve the economies of scales because they could produce more anchors in less time. b) Economies of Scale: The ability to grow and expand would lead Albatross to purchase materials in bulk. Bulk purchasing would allow Albatross Anchor to benefit from a reduced average cost per unit. Economies of scale refers to the decreased per unit cost as output increases. More clearly, the initial investment of capital is diffused (spread) over an increasing number of units of output, and therefore, the marginal cost of producing a good or service decreases as production increases. )† (www. uslaw. com) c) Cost of Raw Materials Sitting Idle in the Warehouse: d) Cost of Finished Goods Sitting Idle in the Warehouse: To stay competitive, Albatross needs to implement the â€Å"Just-in-time† inventory control system. This system identifies that a â€Å"finished product should be produced just in time for delivery and the raw materials should be delivered just in time for production. † (www. referenceforbusiness. com) The â€Å"Just-in-time† system is used so materials and goods never sit idle for extended periods of time. If products or materials sit for long periods of time in warehouses, Albatross is wasting money and valuable space. Inventory management is another key factor for the success of Albatross Anchors. If Albatross wants to maintain an effective inventory of their materials, regular maintenance needs to be a priority. Inventory maintenance on a regular basis needs to 1) review all transportation alternatives and how this affects inventory and warehouse issues, 2) do periodic reviews of inventory, especially raw materials and finished products to ensure that customers orders are filled in a timely fashion and 3) establish a review system for managing inventory to ensure that obsolete materials are disposed of properly. Success of Albatross Anchors depends on a successful inventory management system. 2. Speed of manufacturing process from order to finished product. Albatross’ manufacturing speed needs to be improved in order to stay competitive in the industry. Albatross Anchors would benefit from the use of a computerized production scheduler, this scheduler creates schedules for the production down to the very second. Using flowcharts as well as a computer-based scheduler will take the guess work out of production and increase speed so to improve the lead time, reduce inventories, satisfy customers and still stay competitive. 3. Flexibility in filling order(s): Implementing a flexible manufacturing system would enhance and increase the speed of fulfilling the anchor orders of Albatross. The ability to easily make changes in the production of anchors would be a major strength for flexibility in volume and product. The manufacturing flexibility has three components: 1) the flexibility to produce varieties of different sizes of anchors by using the same machines and producing the same anchors on different machines, 2) the ability to produce new sizes of anchors on the existing machines and 3) using the flexibility of the current machines to design changes in the anchors. The present time, Albatross has dedicated machinery which lacks flexibility. Utilizing an FMS would produce benefit as less waste, quicker tool change, better control of quality, efficient uses of machinery and labor force, reduction in inventory, faster shipping and receiving as well as reduction in expenses. 4. Technology Technology in manufacturing operations is a vital part of the success of Albatross Anchors. Implementing automated and flexible manufacturing systems can aid the company to make collaborative decisions about the production of specific and different anchors. Applying current process, manufacturing, product and information technologies will benefit Albatross to supply employees, suppliers and customers with the best output for their marine craft, whether large or small. 5. Capacity and facilities The current facility layout for Albatross is inefficient for several reasons. The current flows of work, materials, receiving/shipping are not grouped together. Albatross can reduce manufacturing costs and improve profitability by improving the plant layout. Product layout would be the most beneficial for Albatross Anchors. This type of layout is an assembly line and workers have their stations with tools, materials to complete the manufacturing process for the anchors. Once the anchors have been manufactured, shipping them to a warehouse for storage is the most effective way. Product layout has a sequential arrangement of manufacturing processes, a continuous mass production and assembly, special equipment, a fixed path for material handling, balance for scheduling and efficiency. Implementing the product layout for Albatross will; 1) minimize material movement, 2) minimize the cost of handling materials, 3) provide work flow in an orderly and efficient manner suitable for the repetitive operations of manufacturing anchors. 6. Service to customers (what types of services would an anchor company provide to marine wholesalers? In any organization, service that is provided to customers must be held at a high standard. Exceptional service will generate a return of customer and profitability. Services that a marine wholesaler would look for would be; databases for products and manufacturers, on-time delivery, cost effective and efficient supply solutions as well as understanding customer’s requirements. â€Å"Technical expertise, alliances with strategic partners, logistics, supply chain management and specialized outsourcing provides strength to customer base. † (www. anchormarinesupplies. com) Question Two There are many ways that mushroom/bell anchors may be manufactured. Albatross Anchor is considering two new manufacturing processes (Process A and Process B) to reduce costs. Analysis of the information below will help determine which process has the lowest breakeven point (this validates the process is more cost effective). For each process the following fixed costs and variable costs are identified below: |Anchor and Process |Process A |Process B | |Sale price per anchor |$ 42. 0 |$ 42. 00 | |Total Fixed cost |$ 650,000. 00 |$950,000. 00 | |Variable cost per anchor |$ 36. 00 |$ 29. 99 | Based on the information in the table above complete the table below: Anchor and Process |Process A |Process B | |(a) Fixed costs per anchor |3,900,000   |11,409,500   | |(b) The total number of anchors to attain |108,334   |79,101   | |break–even point for Process A and Process B | | | c) Based on your calculations which Process (A or B) that you would recommend for adoption (you can select only one). Please make sure to explain how you arrived a t your conclusion. I would recommend Process A for Albatross Anchors. The fixed costs per anchor are lower than the total fixed costs which would generate a profit for the company but, the number of anchors to manufacturer is greater. Producing a larger number of anchors is a benefit when Albatross purchases bulk materials for process A. If Albatross can produce a large number of anchors on a monthly basis with lower production expenses then the company will turn a profit. Process A has the factors that all management supervisors want, low costs with a high number of products coming off of the production floor. Conclusion Albatross Anchors has the abilities to mass produce anchors for small, medium and large marine vessels. Albatross Anchors is a company that began in 1976 and has grown rapidly. In order for the company to make a large profit, the plant needs to be updated with technology, expand the production of the anchors and be a more friendly manufacturing environment. Providing exceptional service to customers, updating the facility, technology, flexibility with fulfillment of orders, speed of the manufacturing process, cost of production and materials as well as utilizing inventory, Albatross can become competitive once again. Through enhancing the manufacturing processes, Albatross Anchors will be the leader in the manufacturing of anchors in the future. References Evans, J. (2005). Total Quality Management, Organization, and Strategy, (4th Ed. ). Thomson, South-Western. Wilson, Dennis R (2004, March 22). Outsourcing Production and Jobs: Cost and benefits.. Retrieved May 10, 2011, from http://www. allbusiness. com www. uslaw. com www. anchormarinesupplies. com www. referenceforbusiness. com How to cite Albatross Anchor Proposal, Papers

Case study on cafe expresso free essay sample

This is a detailed report on a research case study cafe expresso. This report throws light on how the company was facing problems because of their stagnant marketing strategy. And how did the company loose its market share and went to number three position after it faced down fall. They appointed a new chief executive Ben Thomson who brought up many changes in the company. This report also highlights about Ben Thomson’s leadership qualities. In this context few of important types of leadership theories and styles are explained. Ben Thomson also appointed Kam Patel as a new global HR who brought many important changes in the organization. This report critically analyses the situation of the cafe expresso and the role played by Ben Thomson and Kam patel, through underpinning theories of leadership, human recourse management and team work. The report also makes few recommendations to the company that will help the company to grow with its goodwill and will be able to get back to the number one position in the market with new name and fame. Table of Contents 1. 0. Introduction†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 5 LITERATURE REVIEW Introduction This case study elaborates us about a cafe house which was one amongst the most well reputed cafe houses in the world. Due to certain unfavorable situations, the cafe expresso had to face some problems. This report has discussed about Leadership, human resource management and team work in relation to this case study. I have also highlighted certain points on leadership styles and quality, human resource management characteristics and factors, team work and working effectively with the team. The report gives a clear picture on how the company worked together and how the new chief executive Ben Thomson worked in the situation of crisis. Then when the new HR director was appointed what kind of strategies she applied and what kind of new innovative idea she came up with, to encourage and motivate employees. It also discusses what kind of strategic planning she followed and so on. Strategic participation is very important for HR executives who desire to have increased influence in their company. A number of prior studies have suggested a great connection between Human resource management and strategic planning (Uen and Ahlstrom, 2012). Leadership is a special quality that not all individual possess. It is a kind of talent that has to be developed. According to Claydon. et. al, (2010, pg. 295), leadership in an organizational role involves establishing a clear vision and sharing that vision with others so that they follow willingly. In other words, the activity of leading people or a group of people or an organization or the capacity to follow the aim is called as leadership. The report also elaborates on team work and how the entire team in the organization helped the organization to get back its number one position. According to Claydon. et. al, (2010, pg. 650), â€Å"team work is difficult part of administration as it involves employees to work together trying their best to work under any situations and circumstances†. In other words, team work is the process of working together collaboratively with a team of people in order to achieve a goal . The main things that are highlighted in this report is, how did cafe expresso prelaunch their marketing strategy to get back their number one position back. According to Torrington and Hall (2011, pg. 57) â€Å"Human resource management includes conducting job, planning the needs, training orienting, communicating, recruiting the right people for right job†. It was an administrative discipline of engaging and developing employees so that they become more valuable to the organization. The report gives a clear picture of performance management and how did all employees work together to attain the goal. According to Kleynhams, Markham. et. al (2007), â€Å"A work of an employee is to progress towards predetermined goals†. LITERATURE REVIEW Cafe Expresso was one of the most leading cafe houses and it was also one among top three players in the cafe house. Cafe expresso had enjoyed 15 years of advantage of being on number one position. The main drawback which was committed by Cafe expresso was that, they being in a dynamic service sector, they did not change their marketing strategy and hence it caused them a problem, because other competitors from coffee world took over their business strategy and hence they had to face a major drawback in the market. Cafe expresso lost its market share. For a company to succeed in the turbulence of today’s business markets, it must never stand still or allow employees mindsets to congeal. This was one of the main mistakes committed by cafe espresso. Cafe expresso did not patent their company, so that any other companies couldn’t copy their business strategy. (Smith and Day, 2000). Strategic planning in many organizations has never given space for strategic thinking. However the planning is not sufficient. The requirement for strategic planning has never been in demand (Uehlinger,2004). Valuing employees in crucial time and communicating with them can help employee to motivate and reduce tension among employees. It helps building of essential trust and commitment to company. When the company hired a new chief executive Ben Thomson he transformed the entire organizational strategy. Ben Thomson took over the company’s marketing policy to a new level and helped it to come up with new marketing strategy. LEADERSHIP STYLES AND QUALITIES In a business there is a leadership style called â€Å"transformational leadership† which is essential and effective. Transformational leaders have ability, skills and integrity by which they encourage people to manage and communicate (Clegg, et. al, 2011, pg. 141). There are other few styles of leadership that are very famous like, 1. Transactional Leadership 2. Autocratic Leadership 3. Bureaucratic Leadership 4. Charismatic Leadership 1. Transactional Leadership According to Clegg,et. al, (2011, pg. ,138), â€Å"Transactional Leadership is a leadership style that starts with an idea that, the followers agrees to obey their leader â€Å". In this kind of leadership the leader has all the right towards their employees. This is such a kind of leadership which is based on management more than a dictator kind of leadership. In this kind of leadership the employees are encouraged by giving incentives, commission etc. 2. Autocratic Leadership According to Torrington,et. al, (1998, pg. 295), â€Å"Autocratic Leadership is a kind of leadership is an extreme kind of leadership where only the leaders have control over their employees†. This kind of leadership is used only in crisis when any kind of complex decisions have to be taken. That permits groups to relate their attention on performing there given tasks and vision, mission. 3. Bureaucratic Leadership According Torrington,et. al (1998,pg. 299), â€Å"Bureaucratic leadership is a Style where they work by books, follow procedures and ensure that their people work accordingly†. This can cause resentment when members don’t follow their advice or expertise. 4. Charismatic Leadership According to Clegg. et. al, (2011, pg. 139) â€Å"the difference between charismatic and transformational leadership lies between their main intention. The important side of charismatic leaders is that they believe more in self than in teamwork. In this kind of leadership if leaders take wrong decisions the whole company collapses. From the above mentioned 4 types of leadership, it can be concluded that, Ben Thomson was a transactional leader. He took up all the important managerial responsibility of the organization and also encouraged his employees simultaneously. We can also call him a charismatic leader, because he came up with certain ideas of employing a new global HR who took up the risk and applied it in an organization, where all the employees agreed to work accordingly and hence they succeeded to achieve their goal. According to the charismatic style of leadership the main intention was to reintroduce the entire marketing strategy in an organization. Kam Patel also can be regarded as transactional and charismatic leader. She took up risk of giving the opportunity to the store managers to take interview of new candidates and also gave opportunity to selected candidates to work on half-trial basis. According to Sparrow,et. al (1998, pg. 245), â€Å"a magnanimous leader is one who sees that a proper credit is given to all his/her employees†. Kam Patel is a magnanimous leader. This kind of leaders helps the employees to concentrate and grow better day-by-day. To become famous and take responsibility of failure needs courage that is a hallmark of leadership. HUMAN RESOURCE STRATEGY According to Torrington, et. al, (1998,pg. 69), the human resource management is about assurance and attitude, which is carried in business environment. (Eg: Kam Patel took into consideration about the wages and interest of employees). The following few factors are taken in to consideration while discussing about HRM. 1. Environmental factors 2. Share Holder 3. Human resource strategy 4. Long-term outcomes. According to Maund. et. al, (2001, pg. 71), human resource management has become very popular in western countries. It is very important how HRM is being handled for the success of the business. Like fashion and new trends in technology the human resource strategy also keeps changing day to day. Characteristics of Human resource management (Maund,. et. al. 2001,pg. 32. ) 1. A particular path of promises and hypothesis 2. A strategy informing and involving decision about employee 3. The central participation of all managers 4. Reliability to improve employment relationship. 5. Huaman resource management is about commitment, trust and employee-centered According to Wright, Gehart, et. al, (2010, pg. 350), companies that look for competitive advantage from employees must be ready to manage the outputs and attitudes of all the employees. Performance appraisal is a legal/official duty that is followed by managers and is accepted as the primary responsibility of human resource function. Managers now look at performance appraisal as annual belief. Kam Patel was very much aware of the situation and the environment in the organization hence she took a decision of making performance appraisal by making the employees of the organization as partners of cafe expresso. This was one of the new HR strategy which was introduced by her. She also stressed more on the following points like business strategy, resourcing and retention, learning and development, talent management, employee involvement and communication, compensation, incentives and benefits. Motivation: According to Maslow (1965), motivation refers to encouragement or supporting to work more effectively (Clegg, Kornberger and Pitsis,2011, pg. 148). In this context, it shows how Kam Patel, also focused on the compensation and benefits. She introduced new discount program, where the employees of the organization could have 30% of discount in all coffee stores globally. PERFORMANCE MANAGEMENT Performance management is one of the key factors that are supposed to be included in the management sector (Loewenberger, 2012). It includes few essential factors like, 1. Leading and motivating 2. Learning and development 3. Reward and recognition 4. Involvement, participation, and empowerment 5. Managing teams 6. Assessing performance Performance management is one of the key factors in the organization because it involves the efforts that are taken by the management and the leader (Loewenberger, 2012). The cafe expresso had to concentrate more on performance management because they had lost their market share. And also, because of less wages, they had few employees. So they had to concentrate more on performance management criteria to get back their position, because some where Ben Thomson and Kam Patel knew, how to handle and deal with performance management. Hence they were successful. TEAM WORK According to Torrington and Hall, (1998, pg. 335), a team can be described as a certain number of individuals working together to achieve a common goal. While performing in an organization the team comes at the beginning and the individual comes later. All the task that individual member does is regarded as the fulfillment towards the teams goal rather then their individual credibility. In other words, a team can be termed as more psychologically committed to each other to achieve a common target in which all employees are involved and share some amount of responsibility and outcome (Clegg, Kornberger and Pitsis, 2011, pg. 88). In the case of Cafe expresso, Kam Patel encouraged the employees of the organization to work in unity. She focused on appointing new partners through window advertising and verbal evidence. This approach worked very well for her because quite a lot of partners actually understood the marketing strategy and marketing approach of the organization. This kind of behavioral approach shows how Kam Patel worked indirectly on teamwork and took efforts to reach out to the employees. FUNCTIONS OF TEAM WORK (Loewenberger, 2012): 1. Task 2. Maintenance 3. Self-orientated 4. Collective performance 5. Positive energy 6. Complementary skills TASKS PERFORMED BY TEAM WORK Task is one of the main functions of team when they work together. A real team has a common approach goal and strategy to work together to achieve its goal. While working in team if people don’t challenge each other they will not be able to work effectively and independently. In a high-functioning team, people enjoy their work because any problem which comes across the team, becomes a challenge to them and hence they enjoy it. So any problem or difficult situation which ever comes across them they take it as a challenge (Loewenberger, 2012). In the case of cafe expresso the loss of market share and the loss of their number one position was one of the main challenges and it was a very difficult situation.. CONCLUSION It is believed employees and relationships are at the core of the business success. Hence from the above report we can draw a conclusion that cafe expresso was one of the leading cafe expresso and due to their stagnant marketing strategy they did not bring in any essential changes in their organization. Hence their marketing strategy remained the same for 15 years. In the mean time, other coffee houses copied their marketing strategies and plans, which affected their market share and hence they lost their position in the market. Under the active leadership of Ben Thomson and Kam Patel, the company undertook many new steps and tried to improve their marketing strategy. Kam Patel being the new HR manager introduced few ideas because of which the company got its position back. Even the employees were encouraged and motivated. Because of above factors, they recaptured their market share to some extent and were able to move to number two positions as the best cafe house across the globe. The company made many changes and followed new practices in the area of HRM, teamwork, leadership, and performance management to resolve their problems. When Ben Thomson and Kam Patel worked together as a team they were very successful and hence they enjoyed their work and came up with new strategies, which actually helped the team to achieve their market share and also helped to regain their position in the market. When Kam Patel actually brought up the new policy of making the employees as the business partners this strategy helped directly to the organization because each and every individual would with more interest and enthusiasm because they would feel that somewhere they were also responsible towards the success of the company. The strategy of feedback from customers helped the organization to develop and improve . She also introduced a coffee program called â€Å"coffee master â€Å"which enabled the employees to become ambassador. The discount of 30%added up to motivate the employees in a positive attitude. RECOMMENDATION After the analysis of the case study as a management student I strongly recommend SWOT analysis that is explained below with help of a diagram. Internal Factors STRENGTHS WEAKNESS Marketing expertise Innovation Location Quality process Business that adds value to service Un- differentiated service Risk of stagnant marketing strategy Low employee morale Wage plan External Factors OPPORTUNITY THREAT Improve performance Innovation Patents Adding of new services Endorsements by celebrities Can be expensive Can be copied Can become hectic work for employees Can cause a problem for taxation 1. The company should introduce a scheme where a particular employee is been rewarded regardless of his incentives. 2. The company should develop their own USP to reach out to more customers. 3. The company should understand the competitor’s strategy well and try to be more innovate in their own strategy reach out to more customers in order to regain their number one position. 4. The company should carry out some training sessions that are going to be more creative and fun 5. The customers who visit regularly should be given some discount when the customer buys any mega deal 6. The company should maintain the standard salary of the industry to retain their employees. 7. The customers should be given a card on which they can add credit points on the basis of coffee they purchase so that when the customer buys the same coffee next time he gets a discount. 8. The customer should be encouraged to invest in the companies share by doing this the customer will indirectly help the company to advertise and hence the company will get publicity. 9. If the company adds some more kind of flavors and varieties this will attract the customers.